Journal - Yahamarachukwu

The panelists at the Climate Festival Conference Enugu

Bag? Bin?? Ban?? Beating Plastic Pollution in Nigeria

Leave a Comment / Public Speaking & Community Impact / Amarachukwu Awaeze

At the Climate Festival Enugu 2025, organized by Plogging Nigeria, I was invited to speak on a panel titled “Bag? Bin?? Ban?? Beating Plastic Pollution in Nigeria” The session focused on a question many of us keep returning to: how do we beat plastic pollution in a way that actually works? This article captures the […]

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Before You Cut a Marketing Tactic, Check the Data

How do you know if your marketing strategy is truly working? Guesswork or data? A few months ago, the company I work with (let’s call them Peplon) brought in an influencer marketing agency. The idea was simple: we were struggling with reach and engagement on X (formerly Twitter), and we hoped this agency could help